Mergers and Marriage
Michael Bonsignore, CEO of Honeywell, states
that Honeywell will not be an extension of the old Honeywell or Allied Signal.
He is creating a new culture that blends the best of the merged companies of
Honeywell and Allied Signal. He says that Honeywell will compensate and reward
people that look for best practices from both companies in creating a new
corporate culture and punish those who do not.
As
marriage counselors, my wife and I stay pretty busy. The bulk of the “irreconcilable differences” between
couples arise from poor communication, selfishness, and a lack of empathy. The same hurdles show up in company
mergers. Kevin Voigt (2009) from CNN
reported, “As high-profile merger plans proliferate
in the wake of the credit crisis, one problem seems to be overlooked: corporate
mergers fail more often than marriages. Divorce
rates vary according to country, educational levels and income, but generally
hover between 40 percent and 50 percent in North America and Europe.
Conversely, a 2004 study by Bain & Company found that 70 percent of mergers
failed to increase shareholder value. More
recently, a 2007 study by Hay Group and the Sorbonne found that more than 90
percent of mergers in Europe fail to reach financial goals” (CNN, 2009).
In 1999,
Honeywell merged with Allied Signal and like a marriage; they have experienced
their fair share of challenges. Michael
Bonsignore of Honeywell teamed up with Lawrence Bossidy of Allied Signal and
combined forces. Bonsignore was tapped
as CEO. Two years later, Bonsignore was
out and Bossidy was in. While the name on
the door is important, it is the integration of two company cultures that
determine whether a merger will be successful or not. Leaders and managers encourage employees to
view cultural integration (combining
beliefs, values, norms, and goals) as a process and not an event.
In
marriage, two people from different families and various backgrounds join lives
to make a family and a future. Marriages
that succeed are those able to build upon common ground while finding a mutual
compromise where there are differences.
Mergers have similar characteristics.
Do you predict Honeywell will be successful?
The New
York Times said the merger between Honeywell and Allied Systems is a “merger
made in heaven.” Asked about the
challenges inherent in merging two companies and creating a unified corporate
culture, Bonsignore said, “We will take the best of both and create a new
culture.” One of the ways in which
Bonsignore hoped to achieve those goals was by providing straight and
unvarnished truth about the company’s situation and what they are doing; in
short, communication. Without honesty,
authenticity, and open communication, the merger will collapse before it ever
gets started. I believe Honeywell will
succeed in the venture to merge with Allied Signal as long as they set small,
measurable goals for the new company and do not try to force change too
quickly.
What barriers do you see based on what you
observed in the video?
Five
years ago one of the guest speakers at a marriage seminar said, “I heard that
once you get married, the ‘two shall become one.’ The question my wife and I wrestled with was
‘which one would we become—her or me!’” From
the video, Michael Bonsignore was candid about wanting to combine cultures and
use rewards and punishments to promote or prevent behavior. From his demeanor, he appeared mildly distant
and unconcerned about employee fears and anxieties surrounding the
venture. His focus on rewards and
punishments rather than opportunities and synergies, seemed misplaced and
disconnected from the pulse of the people.
One of
the barriers he will face is the normative behaviors and actions of Allied
employees. For nearly ten years, he has lead
Honeywell employees in embracing their core values. Honeywell’s code of conduct identifies
growth, customer focus, results, risk-taking, teamwork, and diversity. Each of these codes will be tested during the
merger.
Allied
Signal’s core values are customers, integrity, people, teamwork, speed,
innovation, and performance. Both
Honeywell and Allied have similar values “on paper.” The challenge is integrating these on the
floor and in the boardroom. With
Bonsignore taking over as the first CEO after the merger, some of the Allied
folks may feel Honeywell employees have an advantage. As stated earlier, two years after the merger
took place, former Allied CEO, Lawrence Bossidy assumed the lead role. Whoever is at the helm, they must ensure that
the employees view the organization as one unit; not two separate entities
under one name (another marriage similarity).
What critical success factors should
Honeywell consider as it crafts its organizational strategies around a new
culture?
Honeywell
should focus on people, performance, and profits. According to the New York Times, “The
merger was expected to eliminate 4,500 jobs, with 2,000 of those coming in the
first six months after the deal is completed.”
The first place Bonsignore and Bossidy needed to focus is on their people. After seeing thousands of employees eliminated,
it will require more than catchy slogans and promises. Employees are often “shaken-up” after a
merger. The strength of the leadership
and their ability to communicate will either facilitate a smooth transition or
increase the anxiety and fear. As the
people find their footing, the Honeywell leaders need to unpack opportunities
and combine processes for the greatest results.
And lastly, Bonsignore and Bossidy should track and report company
growth to employees and make changes where and when necessary.
What can you take away from this exercise to
immediately use in your career?
This
exercise reminded me to continue strengthening the alignment between Lockheed
Martin core values and my personal mission statement. Lockheed core values are “Do what’s right; respect
others; and perform with excellence.”
These are the same values that guide my life though my terms are:
integrity, service, and excellence. By
combining values, both the company and the employee win. This exercise demonstrated that what sounds
easy in theory can be extremely difficult in practice. Anyone celebrating twenty-plus years of marriage will tell you that there were good days and bad days. Success came by celebrating the good times and communicating through the bad times.
Steve
Deutsch,
C.H., & Holson, L.M. (1999). Allied Signal and Honeywell to Announce Merger
Today. Retrieved from http://www.nytimes.com/1999/06/07/business/allied-signal-and-
honeywell-to-announce-merger-today.html
Voigt, K.
(2009). Mergers fail more often than marriages. Retrieved from
http://edition.cnn.com/2009/BUSINESS/05/21/merger.marriage/