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                                       Coaching: Success on the Ground and in the Air

 “In the future, people who are not coaches will not be promoted.”

                 --Jack Welch, former CEO of General Electric

In the 1950s, the word coach described a horse-drawn vehicle that would get people from where they were to where they wanted to be.  Many years later, big buses with rows of seats were called coaches, and their purpose was the same: to get people to where they wanted to go.  As time rolled by, the term “coaching” made its way into the sport’s arena where it became known for people who help athletes move from one place to another.

Today, as businesses are faced with the unsettling impact of sweeping changes, rapid technological advances, and tidal waves of information, leaders are beginning to see that no one person can keep abreast of everything (Collins, 2002, p.12).  Therefore, having a consultant—or in this case, a coach—can be the difference between overcoming present-day hurdles and fading into obscurity or becoming a thriving organization that shapes the future.

We all get stuck at one time or another.  There are times when we need fresh eyes on a situation, encouragement when the road gets tough, and someone to help us unearth a solution clouded by the fog of uncertainty.  And, even though coaching programs are gaining momentum in the world of nutrition, fitness, finance, business, and even “life” coaches, it is still relatively unknown and underutilized due to a lack of quantitative data.

In complex situations, it’s easy to feel overwhelmed and even slightly disoriented.  In those moments, leadership coaches come alongside decision makers to keep hope alive. Dr. Gary Collins (2002) said, “The coach does not impart wisdom or give direction. Instead, the coach’s job is to help clients articulate their dreams, desires, and aspirations, help them clarify their mission, purpose, and goals, and help them achieve that outcome” (p. 84).

What is it that coaches do to provide value to their clients?

Constantine von Hoffman (1999), in dispelling coaching myths, defined coaching as, “helping people define clear goals and set a specific time frame in which to meet them” (p. 4).  Along those same lines, Dr. Collins (2002) said, “Coaching is the art and practice of enabling individuals and groups to move from where they are to where they want to be.  Coaching helps people expand their visions, build their confidence, unlock their potential, increase their skills, and take practical steps toward their goal” (p. 14).

One of the key values of coaching is that it places the responsibility for growth on the individual.  The coach may guide, lead, and enlighten; but, the coachee is in the driver’s seat and will move forward only as far as they are willing to pursue change or overcome an obstacle.  James Flaherty (1998) said, “Coaching is a way of working with people that leaves them more competent and more fulfilled so that they are able to contribute to their organizations and find meaning in what they do” (p. 1).

Moreover, von Hoffman (1999) said, “Coaching produces more consistent, replicable results than a lot of other management approaches.  Coaching taps people’s creativity.  It encourages them to be more flexible and adaptable.  That kind of response from employees can have a substantial effect on the bottom line” (p. 5).  Better employees produce better results.  Value flows from several tributaries.  Focused employees, clear directives, and overcoming challenges are just a few of the values resulting from effective coaching techniques.

 Why is coaching a vital aspect of both leadership and strategy? 

Alan Nelson (2007), coach and editor of Rev! Magazine said, “One might think with the plethora of leadership resources available, these would be sufficient to create more and better leaders.  If literature were enough to ‘unstick’ leaders, we’d be in great shape but no book contains the silver bullet.  The primary reason is that books and conferences tend to be impersonal and one-way communication.  However, when a coach comes into the picture, that person helps the leader translate the salient points in a book, conference, or consultation into the language of his or her specific context and skills” (. 30).  In a whirlwind of organizational complexity, leaders can be caught blind and unaware.  Coaches help leaders maintain momentum and increase situational awareness.

Whetten & Cameron (2011) said, “In coaching, managers pass along advice and information, or they set standards to help others improve their work skills.  Skillful coaching is especially important when (1) rewarding positive performance and (2) correcting problem behaviors or attitudes” (p. 244).  Proper coaching helps leaders maintain proper priorities while sustaining a competitive edge.

 

How can it make a difference in an organization?

Diane Coutu (2009) said, “The reasons companies engage coaches have changed.  Ten years ago, most companies engaged a coach to help fix toxic behavior at the top.  Today, most coaching is about developing the capabilities of high-potential performers” (p. 1).  Organizations and their leaders are learning and experiencing the long-term benefits of developing their employees.  Rather than push for profits, they invest in their people and as a result, the people commit to the vision and invest in the organization. 

As noted above, coaching techniques have proven to be useful tools in developing people. Obolensky (2010) said, “Coaching is a good technique to bridge the divide, as well as move an individual toward Level 5 Followership which entails followers getting-on with their tasks and reporting progress to leaders in routine ways” (p 171).

What does this mean to you and your organization?

The Air Force has a rich tradition of leading and developing young men and women.  Though they have not fully implemented a “coaching” culture by way of an Air Force regulation, they have created a mentoring policy for their enlisted force.  From imparting pride and patriotism to ensuring adherence to customs and courtesies, Air Force non-commissioned officers (NCOs) are known as “the backbone” of the Air Force. 

These men and women are trained and qualified to lead, develop, and mentor new, junior, or career NCOs.  The Air Force defines a mentor as “a trusted counselor or guide.”  Mentoring is slightly different than coaching and usually carries a longer commitment.  However, there are some similarities in that another person acts as a guide to lead another to develop both personally and professionally.  Over the years, mentoring has broadened to look more and more like coaching.  A major difference, however, is that the mentor works as an expert, while the coach assumes that the client is the one best able and most likely to find direction and move forward” (Collins, 2002).  In the Air Force, coaching could benefit both the enlisted and the officer corps by allowing skilled men and women to help military leaders find elusive solutions and goals hidden within themselves.

Steve

References

Collins, G. (2002). Christian coaching. Colorado Springs, CO: NavPress.

Coutu, D. (2009). What Can Coaches Do For You? Retrieved from

http://hbr.org/2009/01/what-can-coaches-do-for-you/ar/1

Flaherty, J. (1998). Coaching: Evoking Excellence in Others. Retrieved from

www.frumi.com

Nelson, A. (2007). Rev! Magazine’s Bathroom Guide to Leadership. Loveland, CO:

            Group Publishing.

von Hoffman, C. (1999). Coaching: The ten killer myths. Harvard Management Update,

 4(1), 4.

Whetton, D.A., & Cameron, K.S. (2011). Developing management skills. Upper Saddle

            River, NJ: Pearson.

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Closing the Leadership Gap

Has your own attitude to leaders changed in your life, and if so, how?

When I joined the Air Force in 1984, the concept of leadership was much different than it is today.  At 19-years old, my view of leadership consisted of my parents, the best athlete on our sports teams, and my shift supervisor at McDonalds.  That would all change the minute I stepped off the bus at 2300 hours at Lackland AFB in Texas for Basic Training.  I knew right away who was the leader and who wasn’t. 

The Air Force quickly presented me with facts and expectations.  From team exercises to classroom training, the first few weeks of Air Force life cleared demonstrated the importance of awareness and knowing one’s place in a larger mission.  As time progressed in my career, I began studying leadership primarily for promotional opportunities.  Leadership was clearly a military imperative and they had their historical share of great leaders.  I studied names like Billy Mitchell, General Henry “Hap” Arnold, the Wright brothers, and the first enlisted man to win the Medal of Honor, John Levitow.  The Air Force described these leaders in great detail and in the process I couldn’t help but notice many of the people that I worked for did not resemble the people I was studying. 

It was during my first enlistment that I realized the leadership learning process would teach me how to lead but also how “not to” lead.  With real-life experiences, hours of study, and the onset of a strong desire and ability to lead, my perspective, style, and influence was beginning to grow. 

What started as studying leadership for promotion has become a desire to help others.  The more I have learned about leadership, the more I have become focused on helping others.  In the early years, my leadership was more about my career, my reputation, and me. Thirty years later, my leadership is based on authentic character and compassion for others.

If we take as a starting point the attitude to those in authority/leaders as held by your grandparents, and then look at those attitudes held by your parents, and then by you, and then by the younger generation, is there a changing trend? If so, what is it?

As I stated earlier, leadership has evolved from a one-man-show into a more holistic approach with leaders identified throughout the chain-of-command.  Traditionally, leadership was reserved for those at the top of the organization chart with a corner office.  Over the years, it has slowly moved down to take a collective perspective with strong leaders at each level.

From the quality initiatives to organizational innovation, the trend of leadership is sliding away from singular individuals and to teams and work groups.  While the benefits of teams and delegation have always been known, it has only been in the past twenty-years that it has been respected as its own entity rather than something the “top leader” recommends. 

Why do you think that this has occurred?

In 1980, the General Motors plant in Fremont, CA closed its doors.  High levels of animosity existed between workers and managers.  Eventually, five thousand workers were laid off and managers had lost all faith in their ability to motivate and inspire their workforce. 

Part of the problem dates back to the early 1930s with fear and intimidation ruled the workforce.  And reeling from the Great Depression, workers would stand for almost anything to get a paycheck.  In the 1950s, American workers began to unite and form unions.  While these factions protected the workers, they did little to mend management and labor relations.  The Fremont plant seemed an unpleasant extension of the distrust and ill will that seemed to permeate the American workforce.

In Change or Die, Alan Deutschman (2007) describes how Toyota stepped in with a plan to revive the operation.  By establishing trust and treating workers with respect, Toyota chief’s changed the hearts and minds of the former employees.  They hired back nearly all of the 5,000 workers and turned the plant around.  Toyota’s philosophy was based on two ideas and this is one of the reasons we have seen a leadership change over the years.  Deutschman stated, “The first was that the average worker is motivated by a desire to do a job that enhances his self-worth and earns the respect of other workers.  The second premise was that the worker is inspired by an employer who places value in the worker’s input” (p. 107). 

MacGregor’s Theory X and Theory Y in the 1950s began to highlight a new way of thinking and in the process created a new way of leading.  Seeing value in people, giving them room to grow, and encouraging them rather than abusing them has produced greater results, more innovation, and fewer turnovers.  It works in the office, at home, on the ball field, and in the boardroom. 

Additionally, while we live in a world with more information about leadership and leadership practices, why is it that we have an apparent gap in the quality of our leaders?

In their book Why Are We Bad At Picking Good Leaders? Cohn and Moran (2011) started their introduction by stating, “Let’s face it, we are lousy at picking leaders.  Why does this happen? Why don’t’ we do a better job of picking effective leaders? For starters, because sleeking the right people can be very, very hard” (p. 1).  Our society is a performance-based arena where the best and brightest individuals sit atop an empire saturated in media coverage and fanfare.  As history has shown, most people don’t care how they got there. 

I believe Bill George (2007) said it best in his book True North, “Under pressure from Wall Street to maximize short-term earnings, board of directors frequently chose leaders for their charisma instead of character, their style rather than their substance, and their image instead of their integrity” (p. xxv). 

When current leaders and large groups of people select leaders without considering the person’s emotional intelligence or their inner qualities of integrity, character, and compassion, they are taking a significant risk with their business, their team, and their organization. 

How do you think we can close this gap?

From personal relationship to professional assignments, if we hope to minimize the quality gap in leaders than we must focus on the internal attributes before we are blinded by the external possibilities.  Cohn & Moran (2011) identify seven leadership attributes of integrity, empathy, emotional intelligence, vision, judgment, courage, and passion.”  They said, “These seven qualities must be taken as a whole to capture the essence of leadership” (p. 8).

From Kouzes & Posner to Jack Welch and John Maxwell, it is incumbent on today’s leaders to look deeper than a sales report by placing more value on the how and not merely the what.  I think Stephen M.R. Covey (2006) said it best in his book The Speed of Trust when he said, “The ability to establish, grow, extend, and restore trust with all stakeholders—customers, business partners, investors, and coworkers—is the key leadership competency of the new global economy” (p. 21).  And then, most importantly, he highlights that trust is a function of two things: character and competence. 

Competence is extremely important in leaders. However, if we ignore a leader’s character, we do so at our own peril.

Steve

References:

Cohn, J., & Moran, J. (2011). Why are we bad at picking good leaders? San Francisco, CA: Jossey-Bass.

Covey, S.M. (2006). The speed of trust. New York, NY: Free Press.

Deutschman, A. (2007). Change or die. New York, NY: HarperCollins.

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Coaching and Mentoring Toward Success

In a rapid changing environment, it is easy for people to get lost. Miss a meeting and suddenly you’re left out of the loop feeling like you got off a bus at the wrong stop.  Trying to be successful and “making it big” alone is as dated as our early captains of industry.  Today, companies are capitalizing on leadership by way of coaching and mentoring.  Once considered a fad, coaching and mentoring have increased the spotlight on sharing knowledge, experience, and ways to achieve personal and professional goals.

In the 1500s, the word coach described a horse-drawn vehicle that would get people from where they were to where they wanted to be.  Many years later, big buses with rows of seats also were called coaches, and their purpose was the same: to get people to where they wanted to go.  In Christian Coaching, Dr. Gary Collins (2002) said, “Coaching is the art and practice of enabling individuals and groups to move from where they are to where they want to be. Coaching helps people expand their visions, build their confidence, unlock their potential, increase their skills, and take practical steps toward their goal” (p. 14).

The Air Force has a rich tradition of leading and developing young men and women.  Though they have not fully implemented a “coaching” culture by way of an Air Force regulation, they have created a mentoring policy for their enlisted force.  From imparting pride and patriotism to ensuring adherence to customs and courtesies, Air Force non-commissioned officers (NCOs) are known as “the backbone” of the Air Force.  These men and women are trained and qualified to lead, develop, and mentor new, junior, or career NCOs.  The Air Force defines a mentor as “a trusted counselor or guide.”  Mentoring is a relationship in which a person with greater experience and wisdom guides another person to develop both personally and professionally.

Similar to the Air Force, Ted Engstrom defines a mentor as someone who “provides modeling, close supervision on special projects, and individualized help” that includes encouragement, correction, confrontation, and accountability.  According to Engstrom, a mentor is an authority in his or her field as a result of disciplined study and experience.  This person is willing to commit time and emotional energy to a relationship that guides an understudy’s growth and development.”  Over the years, mentoring has broadened to look more and more like coaching. A major difference, however, is that the mentor works as an expert, while the coach assumes that the client is the one best able and most likely to find direction and move forward” (Collins, 2002).  One of my favorite definitions of mentoring comes from Leslie Camino-Markowitz, director of Next Generation Leadership Programs who defined mentoring as, “Help by one person to another in making significant transitions in knowledge, work, thinking, or career” (p. 34).  This definition transitions nicely to how the Air Force operates.

Everyone in the Air Force has a supervisor. Every individual works for someone from the lowest airmen to the Secretary of the Air Force. However, just because you have a supervisor does not mean you have a mentor or a coach.  One of my first experiences with a mentor was when I was a Technical Sergeant with seven years of service.  Our unit’s Chief Master Sergeant brought me into his office and sat me down to talk.  Usually, these settings were more common for disciplinary action rather than career encouragement.  As I sat across from the “Chief” he began to tell me how he recognized great potential in my abilities and my leadership.  He wasn’t selling the Air Force but rather, building me.  After an hour of imparting wisdom and insight, the Chief pulled out a set of shoulder boards (insignia for a uniform).  He handed them to me and said, “Someday, I believe, you will wear these. I want to be the first to give them to you.”  I never forgot that moment.  It inspired me and made me want to make his vision come true.

While I did progress much quicker through the ranks than my peers, there were a few years where I “lost my way” and found myself making poor decisions from selfish motives.  When I finally came around and galvanized my focus to self-improvement, the Chief’s words continued to echo in my heart.  I retired at twenty-years as a Senior Master Sergeant (one grade below a Chief).  I could have reenlisted and continued my pursuit for another eight years but I chose to hang-up my uniform to better support and serve my family’s needs. While I don’t regret retiring, there are some regrets that I didn’t heed the Chief’s words more closely later in my career.  However, his mentoring in that moment will stay with me forever.

What I needed after the mentoring moment was a strong coach; someone willing to speak honestly about my decisions and strong enough to shake me from my selfishness. Alan Nelson, coach and editor of Rev! Magazine said, “A leadership coach is someone who walks with you for a season, steps into your life and provides feedback, a different perspective, and when appropriate, a nudge to move forward.”  The “nudge” Nelson refers to can be a frank discussion that paints a picture of reality to a person caught in a dazed sense of rationalization and ego.  Whetten & Cameron (2011) said, “In coaching, managers pass along advice and information, or they set standards to help others improve their work skills.  Skillful coaching is especially important when (1) rewarding positive performance and (2) correcting problem behaviors or attitudes” (p. 244).  The latter could have helped me make the changes necessary to achieve my Chief’s vision for my career. 

One of the key lessons I learned was the desire to achieve greatness must originate in the heart of the individual.  The coach and mentor merely motivate, inspire, and shed light on a pathway to achieve one’s passion and goals.  Once the light is light though, there is no great experience to help another achieve their dreams. Frederic Hudson, author of Handbook of Coaching said, “A coach is someone trained and devoted to guiding others into increased competence, commitment, and confidence.”  Watching a person develop into a strong leader fully alive is as satisfying as one’s own success. 

I’ve learned from my mistakes and my successes.  Randy Emelo (2011) said, “Everyone has something to teach and everyone has something to learn.” I’ve had both positive and negative supervisors.  And I’ve had mentors that encouraged me and imparted their wisdom.  Best of all, I still have coaches that walk with me and help me become everything I’ve ever hoped to be.  And while life can get overwhelming and the journey can be difficult, it is the three-fold combination of my faith, my wife’s love, and my coaches encouragement that combine to lift me to heights I never would have achieved in isolation.

Novak, Reilly, & Williams (2010) said, “The leader is not the problem solver or the primary idea-generator. The leader is the keeper of the vision and the one who helps build the capacity in others to successfully solve their own problems and generate multiple ideas and solutions” (p. 34).  From follower to leader and mentor to coach, the underlying motivation is the same: make better people and make people better.  Leadership is a people business.  You can’t lead money, power, or success.  Long after I am gone, the only thing that remains are the investments I made in other people.  That’s how true legacies are made. That’s a life well lived.  While I never put the Chief shoulder boards on my uniform, the trust and belief that one man had in my abilities still rings true today when life gets difficult.  Coaches and mentors understand the power of their words.

Steve

References:

Collins, G.R. (2002). Christian coaching. Colorado Springs, CO: NAVPRESS.

Emelo, R. (2011). Conversations With Mentoring Leaders, 65(6), 32.

Novak, D., Reilly, M., & Williams, D. (2010). Leadership Practices Accelerated into High Speed, 31(3), 32.

Whetton, D.A., & Cameron, K.S. (2011). Developing management skills. Upper Saddle River, NJ: Pearson.